Jake Elston

Co-Owner & Trainer

I was born and raised in Arizona. I grew up in the small town of Tolleson and attended Tolleson Union High School. After high school, I attended Glendale Community College where I studied Strength and Nutrition Exercise Science.

My high school strength coach noticed that I enjoyed training, especially to coach and train the other athletes even more. Coach Baker advised me to look into becoming either a strength coach or physical therapist. Once I began working with and helping clients, I knew what my passion and calling was. Watching my own results and progress is nice, but watching my clients’ progress is what I wake up for in the morning.

My main goal with my clients is to help them find what truly makes them happy. Health is not all about shredded abs or huge arms. It is more about developing discipline and committing to a process of change. I love working with clients who not only want to improve their health, but also clients who want to further their career, personal life, finances and all other aspects of life! Your vibe attracts your tribe!

My philosophy is education first. My clients get a full in-depth education on form, technique, and physiology of the body. Once my clients learn form and technique, we then progress into resistance training with barbells, dumbbells, kettlebells, body weight, and machine based exercises.

Credentials/Certificates: IFPA Professional Natural Bodybuilder, Certified Personal Trainer, Nutritionist.

Training Specialties: Lifestyle Transformation, Weight Loss

“Try is a doubt word. You either do or do not.”
“Motivation is bullshit. Discipline and commitment are all you need.”

Roxanne Delgado

Co-Owner & Trainer

Born and raised in Arizona, I grew up in sunny Phoenix. I attended Arizona State University for undergrad, receiving a Bachelor of Science in Exercise and Wellness, and moved on to A.T. Still University for graduate school where I obtained my Master’s of Science in Kinesiology. I am bilingual in English and Spanish.

I was first introduced to the fitness industry in 2007 as a sales lead for a local gym. Shortly after I began working in the gym I became a certified personal trainer and I began the journey of aiding others in their health and fitness goals. I was fortunate enough to work part-time and build a clientele, while I also pursued my education. As I explored different specialties within personal training and found corrective exercise/rehabilitation to be my calling.

My philosophy focuses on delivering a safe, effective, and engaging exercise program while simultaneously empowering clients through knowledge, guidance, and support. Exercise programs are tailored to the physical/functional needs and goals of an individual. As an educator, my mission is to aid clients in optimizing their quality of life not only in the gym, but in everyday life as well.

Training: 1 on 1

Credentials/Certificates: Master’s of Science (Kinesiology), Bachelor’s of Science (Exercise & Wellness), NASM- Certified Personal Trainer, CPR/AED

Training Specialties: Pre- & Post- Rehabilitation, Corrective Exercise, Adaptive Sports, Geriatrics and injury Prevention

“Be the change that you wish to see in the world.” ― Mahatma Gandhi

Jason Smith

Co-Owner & Trainer

Jason Smith started his personal training career in Galveston, TX in 1990. He received his personal fitness training certification through the International Sports Sciences Association (ISSA) while serving in the United States Air Force. Jason spent over ten years in the military and during his military service he trained part-time for several major fitness clubs throughout the Phoenix area such as LA Fitness, Pure Fitness and Bally’s Total Fitness. Training for these health clubs was an eye-opening experience for Jason. It was these experiences that led him to purchase and operate his own personal training studio in 2005, which unfortunately closed down in 2020 due to the Covid epidemic.
Jason’s passion and expertise is in weight loss/fat reduction.

Eddie Harrington


Eddie is one of the rare people you will meet who is actually from Nashville. He attended Austin Peay State University and graduated with a bachelor’s degree in Exercise Science. He has been a personal trainer for 2 years and he is certified with the National Academy of Sports Medicine (NASM).

His interest and journey into the fitness world began in high school and flourished through college. He spent a year as an intern strength and conditioning coach, which helped expand and enhance his knowledge in performance training. Additionally, the ability to help individuals maximize their potential and reach goals that they once thought impossible has driven him further in his desire to pursue personal training. Eddie’s main philosophy is to focus first on their ability to move functionally and then on additional ways to incorporate their strength and weight loss goals.

Training: 1 on 1 and pairs

Credentials/Certificates: BS in Science (Health & Human Performance), NASM-CPT

Moya Constance


I am happy to say that I am a native born and raised in beautiful (and sometimes hot) Phoenix, Arizona. I attended Arizona State University and received a Bachelor of Science in Communication with a minor in Sociology. I worked in the retail industry (big fashion buff over here!) for 7 years while weight training on the side. Roxanne trained me for a few years in this time and guided me into what became my passion for fitness. Being an active kid and young adult, weight training came easy to me which was quickly followed by infatuation and then it was suddenly my lifestyle. After a little bit of soul searching, I came to the conclusion that fitness wasn’t my hobby, it was my passion.

I studied hard and earned my Personal Training certification through NASM while living in California and in no time after I passed my exam I was personal training through a major corporate gym in breezy San Diego. I absolutely loved my job but I wanted more. After 6 months, I looked into more education. Now, I am in my last 2 years of achieving a Bachelor’s in Nursing from ASU in hopes of becoming a registered Nurse ANDs a personal trainer! I love what I do. I love health, nutrition, exercise, and helping you discover how fitness fits into your life.

In my spare time my hobbies include petting every dog possible, yoga, eating great food, and obsessing over rock-climbing. I have been rock climbing for 2 years and if I don’t mention it in the first hour we meet, something is seriously wrong. My preference is bouldering but I also dabble in top roping occasionally. Yes, bouldering is kind of like the documentary Free Solo but I would like to live a long life so a bit safer!

Let’s nerd out about heath and get strong together!

Training Specialties: Corrective exercise, Kettlebells, Athletic performance, and posture adjustment
Credentials/Certifications: BS in Communication, BSN in progress, NASM PT, NASM CES, BLS
Training: 1 on 1 and pairs

Juan Sanchez


Juan moved from Guatemala to the United States when he was 15 years old. Juan’s interest in fitness started when he a young kid. He competed in 3 fitness competitions and enjoyed the challenge of changing his physique. Juan attend Glendale Community College where he received his Certified Personal Training Certificate.

He enjoys helping the general population live a healthier lifestyle. If you are looking to get stronger, lose weight, or just stay active Juan is the trainer you are looking for!

James Wood

Personal Trainer

James’ experience ranges from corporate training and team management in “big-box” gyms, to growing brick & mortar facilities and mentoring new trainers, to working independently with VIP clients in Tucson, Phoenix and Chicago. With 18 years as a Personal Trainer, Stretch & Massage Therapist, and a Health Coach, his wide skillset range in the fitness industry means that each session will always have something new to learn.

Meeting clients where they are is the pinnacle of focus for James’ coaching - Every day is different, but showing up and knowing what you have to give each time should remain constant. These are the three key factors of his philosophy:

  • Conditioning: “Cardio comes from either being deconditioned or reconditioned” James focuses on what your lungs can’t already handle from your body, so 30 minutes of walking on the treadmill is out - it’s already a learned skill. Try side shuffling for that time and see where it goes.
  • Progression: “If you’re building an empire, start on solid ground” He’ll pick off your weak points with you first to create a stable and able body, then optimize your movements in the next phase - easy to moderate to hard is what you’ll see consistently when you train with James; you’ll know you’re getting better within the workout.
  • Lifestyle: “Move well, move often, move more” The end goal of training is not to make you workout better, it’s to get you better at doing what makes you happy and healthy! Your training will be programmed to get you there.